IDENTITY
An overview of Still Studio's approach to the brand Identity System.
Still's Identity System includes a Modular Logo, Essence Statement, and Identity Palette.
Modular Logo
Mark
A symbol to represent your brand.
Signature
A word mark, your brand signature.
Descriptor
An optional descriptive element to provide additional clarity.
Essence Statement
A statement to capture the essence and mission of your brand.
Can be used as a reference for messaging, tone, and expression.
Identity Palette
An identity-based color palette composed of 3-5 colors.
Function meets identity.